ABOUT - third

We believed you wanted effective products. Natural (although who knew exactly what that meant), fresh (and by that we were throwing shade at our competitors who were selling sterile, stale chemical concoctions that were three years old), and we didn’t want to spend more money on the packaging than on the contents. So, above all, we believed you wanted good value products, not cheap, but loads of hair and body goodness for your money. Hindsight is great and it’s only looking back now that we realise our vision was just a dissatisfied reaction to our competitors’ products: a wish for something more wholesome and more in tune with the nature. When faced with life’s challenges, we often discover that while we may want a lot of things, what we need is very simple. We thought that while our products weren’t everything you, the customer, wanted – age-reducing, silicone, shiny, botoxy sort of stuff – we can now see that what we make is all you need. So, where are we now? Let’s reassess. Natural – have we got there yet? When we first sold our products, we used to get told off for them being too natural. How many of you have unused products sitting in your bathrooms? Because when you got home you found that product isn’t what you hoped for, or it doesn’t suit your skin, hair or lifestyle. You end up with bathroom cabinets, window sills and shelves full of unwanted stuff, on its way to landfill. When we make products for every need, everyone is able to buy exactly what’s required and ultimately reduce waste. Providing personal service is the best environmental practice. If we can get you connected to the appropriate product for your needs, you get really good value for money, we get a regular customer, the consumption of unneeded product falls and money is no longer wasted. When you think about the product people really want, they want products to be made from rainbows, unicorns and waterfalls and we’ve got it! Our raw materials are the best they can be.